In Order to be Prophetic, You Actually Have to Say Something

•February 26, 2014 • 2 Comments

Arizona Governor Jan Brewer has until Saturday to veto a bill that would make the nullification efforts in the South back in the day look like child’s play. The UUA has been eerily silent about this.

It has been 11 days since the verdict came down in the Jordan Davis murder trial. Still no “official” response from the UUA.

For all this talk about being a prophetic religion, the UUA seems to not be speaking about the pressing issues of the day.

In order to be prophetic, you actually have to step up and say something.

The UUA Homepage Has No Offical Statement About the Jordan Davis Trial Verdict, But Plenty About the New Logo (A Response to Tom Schade)

•February 19, 2014 • Leave a Comment


You describe the chatter around the new UUA logo and its roll-out as painful. Maybe it is, maybe it isn’t; that’s an individual matter of taste.

You also wonder about why more UUs aren’t talking about things like Moral Mondays/the Moral March.

May I politely point out that the UUA homepage mentions nothing about the fact that 1,500 UUs were in Raleigh for the Moral March, but has plenty to say about the new logo and the UUA’s new (yet old) attempt at branding?

Should I point out that it was Saturday night that the verdict in the Jordan Davis murder trial came down, and yet there is STILL no official response from the UUA (while many other religious groups have said something) but the UUA homepage has plenty to say about the logo?

You want more UUs to talk about the “things that matter.” May I suggest that the UUA do the same?

What’s the old saying…..if you do the same thing the same way, don’t expect a different result. The UUA’s treatment of the new logo and its roll-out being more newsworthy/homepage-worthy than 1,500 UUs in Raleigh or a statement about the Jordan Davis murder trial verdict seems to be par-for-the-course to me.

There is nothing new here, Tom. The UUA is more interested in style than substance. Is it any surprise that there was going to be more written about the new logo/UUA branding effort(s) than about the Moral March or Jordan Davis or #neverlovedus?

When the UUA changes its focus, then the focus of many UU bloggers will probably follow.


Who Is the UUA Marketing To?

•February 17, 2014 • 1 Comment

And don’t give me the “millennial” line. That tells me nothing. “Millennial” is too broad a term; especially when talking about the religious impulse.

So, what “millennial”? The Daft Punk millennial? The Kendrick Lamar millennial? The Romeo Santos millennial? These may or may not be the same millennial.

And what about those who fall slightly outside of the millennial age range? What message is being sent to them?

The traditional UU market is diminishing. So if you plan on marketing to a diminishing market, expect diminishing returns.

Once again…who is the UUA marketing (or planning on marketing) to?

Trayvon Martin and Jordan Russell Davis Would Both Have Turned 19 This Year…..

•February 15, 2014 • Leave a Comment

…..and neither one did because it seems to be a crime to be a young, black male in Florida.

So UUs in Florida, it’s time for you to SHOW UP.

A New Logo When You Have No Mission Will Get You Nowhere

•February 13, 2014 • 2 Comments

At first blush I didn’t think that the unveiling of a new UUA logo would be just another volley in the Association or Movement quandry, but I am wrong.

According to the article published today on the UU World site:

The Rev. Dr. Terasa Cooley, the UUA’s Program and Strategy Officer, said the new initiative developed out of a growing realization that the UUA and its congregations have been sending “inconsistent” messages about Unitarian Universalism into the larger world.

Let me see if I have this straight. A new logo is going to make the UUA have a consistent message? Wow….that’s a hell of a lot to ask of a logo.

It’s time for me to call bullshit again. Contrary to what seems to be popular opinion/belief, the UUA has been remarkably consistent in its message–to those who fit its target demographic. And that’s the real issue. The primary demographic that the UUA has been giving its message to is shrinking at a fairly decent clip. And the demographic that is taking its place looks at religion and spirituality differently.

A new logo won’t change the fact that the UUA continues to ignore the real demographic changes to its detriment. A new logo won’t change the fact that the UUA and many of its member congregations (if not most of them), until recently, went out of their way to ignore the issues that members of the growing new majority face on a daily basis. A new logo cannot and will not change the fact that many UU congregations have no raison d’etre other than being enablers of suburban and exurban flight.

So, here’s the major question….what message does this new logo give that the last one didn’t?

Third Question for the ‘Movementarians’

•February 12, 2014 • Leave a Comment

What’s the movement’s mission?

My last post posed the question of why should anybody join a movement that really just sees itself as a throughway. That question still stands.

But the reason the question stills stands is because I’m trying to understand what the mission of this throughway movement is  and why this throughway movement is needed.

So what’s the mission?

Another Question for the ‘Movementarians’

•February 11, 2014 • Leave a Comment

Why should I (or anyone) join you?

What makes you special?

If what you see yourself as is a throughway to something else, why shouldn’t I just join in with them–the something else that you are the throughway to? Why do I need you as a middleman?


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