And don’t give me the “millennial” line. That tells me nothing. “Millennial” is too broad a term; especially when talking about the religious impulse.
So, what “millennial”? The Daft Punk millennial? The Kendrick Lamar millennial? The Romeo Santos millennial? These may or may not be the same millennial.
And what about those who fall slightly outside of the millennial age range? What message is being sent to them?
The traditional UU market is diminishing. So if you plan on marketing to a diminishing market, expect diminishing returns.
Once again…who is the UUA marketing (or planning on marketing) to?