The Sky Is Not Falling, or, It’s Not About The Beer

Plaidshoes over at Everyday Unitarianhas a post about the board of Anheuser-Busch approving the selling of the company to InBev, the Belgian brewer. She expresses the sentiments of many here in St. Louis.

As a native St. Louisian and as someone who has had (and continues to have) family members who work for the brewery, I just thought I would present a different side.

The sky is NOT falling because the corporate structure is changing. The Busches have been and will continue to be a major presence in this town. Their charitable giving will probably not change. Grant’s Farm will still be Grant’s Farm. The Clydesdales will continue to be.

I repeat…..the sky is NOT falling. Because this was not about the beer. There are two major reasons the brewery got bought: 1. The Dollar is down, which made A-B affordable to InBev.  2. (the biggest reason) InBev needed A-B’s U.S. distribution system, which is magnificent.

So for all you A-B drinkers out there, don’t fret. InBev is not going to mess with the recipes of A-B products or the process that A-B has perfected over these 150-odd years. They do not want a New Coke situation.  And please, don’t go Chicken Little on me and believe that the sky is falling. It is not. If the sky were falling, the name of the new company would not be Anheuser-Busch InBev.

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4 thoughts on “The Sky Is Not Falling, or, It’s Not About The Beer

  1. “So for all you A-B drinkers out there, don’t fret. InBev is not going to mess with the recipes of A-B products or the process that A-B has perfected over these 150-odd years.”

    That’s too bad. . . I am sure that a Belgian brewing company could do a lot to improve what passes for beer in America. 😉 Quite frankly I expect that Budweiser was a significantly better product 150 years ago than it is today after 150-odd years of “perfection”. Bud Light has to be one of the most sorry excuses for a beer on this planet.

  2. I’ll have to agree with Robin on this one.

    NOT bringing the brilliance and incredible range of Belgian brewing to the insipid brew that is Bud is just a damned shame.

    I’ll just hope that the message is what it is in order to soothe those terrified of change. The jobs need to stay where they are–but bringing Belgian brewing skills and knowledge to A-B would likely create a larger market for their products.

    Ah well. Time will tell.

  3. I must be completely honest. I’ve never drunk any beer. It just doesn’t do it for me, as I am a wine and hard liquor drinker.

    That being said, I do find it funny to hear people talk about A-B products. If all the comments are true, how did A-B end up with 50% of the US market?

    Anyway, just to put a couple more A-B facts out there;1. Bud is not A-B’s biggest seller. Michelob is. (if I remember it right, Bud is #3) 2. The new Anheuser-Busch InBev will be the largest beer seller in the world.

    That’s it for now.

  4. “If all the comments are true, how did A-B end up with 50% of the US market?”

    I think there’s a Beach Boys song title that serves as an answer to that question. 😉

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